At the risk of sounding a tad dramatic, creating a baby registry is truly the best way to calm any nerves and soothe any worries ahead of your baby’s arrival. There is no tried-and-true roadmap for ...

Expecting parents are a retailer and marketer’s dream. There are few periods of time where customers might deviate from their ingrained habits and purchasing behaviors and try something new. One of ...

If you've had a baby, or know someone who has, the odds are good that you've encountered Babylist, a baby registry website that served more than 9 million new parents and gift-givers last year.

Babylist grew from being an online baby registry, with some 10 million unique monthly visitors, to a one-stop shop for new parents in 2023—with the launch of Babylist Health, which helps visitors find ...

NEWARK, N.J.--(BUSINESS WIRE)--Prudential Financial, Inc. (NYSE: PRU), and Babylist, the fastest-growing baby registry in the United States, launched a new strategic relationship to create a ...

Halsey is sharing her baby registry favorites. The "Without Me" singer has teamed up with Babylist to create her baby registry, and you can shop her top picks from the Babylist website. The musician, ...

Retail TouchPoints (RTP): What was the inspiration behind starting Babylist? Natalie Gordon: When I originally started Babylist in 2011, I was creating my own baby registry, and I couldn’t find ...