If you want to get an in-depth look at what customers think of your business, focus groups can provide the anecdotal information that can inform strategic planning. For that to happen, the moderator ...

Real innovation happens when you have both vision and results. Once you have a vision, revisiting and updating it should consume no more than a day or so each year (unless you’re a true startup that’s ...

Disorganized public relations campaigns telegraph incompetence to your customers. A lack of focus can be interpreted as amateurish and may cause your business to be dismissed in the public's eye.