Ads serve one purpose -- encouraging customers to buy the advertised product or service. The Gestalt principle, based in simplicity, states that the whole is greater than the sum of its parts.

Is a player's experience interlinked with that player's psychology? This is a vast but barely explored topic that Sensemitter’s analyst Bogdan Baranovskiy explores in this article, providing insights ...

Visual attention can select spatial locations, features and objects. Theories of object-based attention claim that attention enhances the representation of all parts of an object, even parts that are ...