Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This ...

When signed in to your Google account, your searches, clicked links, images, and videos are tracked. Things like your IP address, device, and which ads you click are tracked even when you're not ...

Suddenly all becomes clear. The punchy Apple ads that emerged a few weeks ago with a not-so-subtle warning to avoid Google Chrome. This is part of something bigger, something more serious, with 300 ...

Google Chrome is about to make a huge tracking change. We await a global prompt to say no to cookies within the world’s most popular browser — albeit we will need to use private browsing for some of ...

Google Search Console’s blind spot is costing you visibility into one of the biggest SERP changes in years. AI Overviews now appear for millions of queries, yet Search Console lumps these impressions ...