In the escalating war to squeeze every last mile from every last drop of gas, automakers are attacking on every front, going well beyond the cratered fields of aerodynamics and optimized engine ...

The Toyota Prius pictured above features a shade of green that is probably the last color you'd want adorning the Japanese manufacturer's popular hybrid, but it actually serves a special purpose. The ...

It's gaudy, and some would call it downright ugly, but the lime green paint job option for the 2017 Toyota Prius keeps the vehicle cool and can even save drivers on gas. A Wired report says that ...

Use of solar-reflective paint is expected to increase significantly in the Middle East over the next five years according to paints and coatings supplier Jotun. Executives from the firm, which ...

Groundbreaking paint developed by engineers promises a substantial reduction in energy costs. NEW YORK, Oct 2, (Agencies): Stanford engineers have introduced a new range of colorful paints designed to ...