Over more than four decades in healthcare marketing and senior management, I’ve learned that hospitals and health systems often misunderstand what truly drives market share. Despite the millions of ...

In response to ongoing discussions about a potential ban on hospital advertising, a new study suggests that putting an end to hospital ads could disrupt patient flow and, ultimately, lead to an ...

Online advertising is a powerful strategy for hospitals that are trying to build their brand awareness and attract more patients—if it’s done right. Unfortunately, many healthcare advertisers spend a ...

When NewYork-Presbyterian Hospital evaluated its brand positioning in 2010, leaders found that its message had been lost among other big-time competitors, such as Mount Sinai Hospital, North ...

Ad Age spotlights the behind‑the‑scenes pros powering 9 Super Bowl campaigns, from VFX and puppetry to business affairs and engineering, showing how ads make it from concept to the big screen.