The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts uniquely to patterns and colors, so choosing colors wisely can pay off. Study ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...