Learn how to create a persuasive elevator speech that hooks listeners immediately.

Back in 1993, WIRED’s founders published a manifesto offering some guidance. “Our first instruction to our writers: Amaze us … tell us something we've never heard before, in a way we've never seen ...

I’ve been involved with startups, new business ventures, and innovation processes for decades. New ideas are always exciting. I get to see new technology, hear big visions of the future, and meet ...