A new artificial intelligence (AI) model called Centaur can predict and simulate human thought and behavior better than any past models, opening the door for cutting-edge research applications. When ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

A large part of what we’re doing with large language models involves looking at human behavior. That might get lost in some conversations about AI, but it’s really central to a lot of the work that’s ...