A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” and describe it as an “unprecedented,” ultra-saturated, bluish-green. The ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. The rainbow may be due for an update. A new, high-tech method for ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space, in a lab on the UC Berkeley campus, contains a ...

Sitting on a horse, it’s easy to assume that she sees the same view we see. But she doesn’t. Riding is a team sport in which two partners experience the world simultaneously but in very different ways ...

TL;DR: Researchers have discovered a color called "olo," unseen by humans before, by stimulating specific M cones in the retina. This breakthrough bypasses natural RGB limitations, revealing a unique ...

As artificial intelligence and smart devices continue to evolve, machine vision is taking an increasingly pivotal role as a key enabler of modern technologies. Unfortunately, despite much progress, ...

A new experiment into color vision has allowed a select group of human subjects to see a new color. Subjects describe the “unprecedented” color as a very saturated teal. Researchers are looking into ...