ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...

LIV Golf, the Saudi-backed rebel tour, has secured a landmark rights deal with ITV Sport to show live free-to-air coverage in the UK. The breakaway series had failed to land a major broadcast partner ...

The BBC and ITV have agreed a deal for live coverage of the FIFA World Cup 2026 and FIFA World Cup 2030 across TV, audio and digital platforms. Alongside live TV coverage and highlights across the BBC ...

As England’s Lionesses celebrated their Euro 2025 victory, beating Spain on penalties in the most-watched TV moment of the year so far, BBC Sport and ITV have announced that they’ve secured the joint ...