A decade ago, I worked on impact-measurement guidelines for what was then called the venture philanthropy and social investment field in Europe. At the European Venture Philanthropy Association, we ...

AI tends to follow a J curve. Understanding where you are on that curve is essential to measuring AI’s contribution to marketing.

Impact measurement has become a crucial component for successful businesses. Being able to report on and provide proof of an organization’s impact can directly affect stakeholder — and investor — ...

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

In theory, social impact measurement should be a powerful tool to improve the European social economy. It can help individual organizations set realistic objectives; monitor, learn from, and improve ...

NEW YORK--(BUSINESS WIRE)--White Oak Global Advisors ("White Oak"), a global alternative asset manager providing flexible and secure funding to help businesses, is pleased to announce its adoption of ...

Cint, a research technology solutions provider, has added social platform measurement into its attitudinal measurement product, Lucid Impact Measurement by Cint, enabling brand lift measurement across ...

Global impact funds now have over $322 billion in assets under management, PitchBook data shows. Many of them face a similar issue: How do they measure how impactful their investments have been?

The MarketWatch News Department was not involved in the creation of this content. VANCOUVER, BC, Jan. 29, 2026 /CNW/ - Impact investing continues to grow, but the market is becoming increasingly ...

Ad tech company Adnami enables media buyers to evaluate the buying of high impact advertising with proprietary predictive attention measurement technology. Born out of the lack of consistency and ...