Infinity Cheer and Tumbling will open at 1260 Moore Road in Avon. The competitive cheer gym is moving from its previous location in Westlake and will start its 17th season in the new facility. Mark ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

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Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...