Lafayette Brick Convention set to showcase over 2 million LEGO bricks

LAFAYETTE, LA. (KLFY) — The Lafayette Brick Convention is returning to Lafayette for LEGO lovers of all ages. From July 18-19 ...

LEGO Classic Creative Brick Box Is Up to 44% Off Across Both Medium and Large Sizes, Now at Its Lowest Price for Early Prime Day

The LEGO Classic Creative Brick Boxes are the open-ended starter sets in LEGO’s lineup, with assorted bricks in various colors and shapes for building whatever comes to mind. Tw ...
Forbes

New Bricks Hitting The Toy Aisles As Companies Compete With Lego

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy ...
Dezeen

Lego creates giant World Cup trophy from 1.3 million bricks

Toy brand Lego has unveiled an 8.4-metre-high replica of the World Cup trophy outside the Rockefeller Center in New York.
CNET

Lego Makes Pokemon Interactive With Smart Bricks. I Got to Play Trainer

These 12 new Smart Play-enabled Lego sets will be essential for Pokemon fans of any age -- but the kids will especially love battle mode.
Forbes

Nike’s Debut Lego Brick Playset Sells Out In Minutes, Strengthening Nike’s Youth Appeal

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. The 1,180-piece Nike Dunk x LEGO bricks set is designed as ...