The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

Lego explains why its Smart Bricks use custom wireless charging, enabling uninterrupted play without removing bricks from ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...

The Walt Disney Company hopes LEGO Star Wars will help it survive changes coming for its shows, movies ...

After spending time with LEGO Smart Play at CES, I can properly explain what the Smart Brick really does, why launching it with pricey Star Wars sets upset fans and where the tech could make more ...

Discover over 3 million Lego bricks at the New Mexico Brick Convention, Jan. 17–18 at Expo New Mexico ...

ALBUQUERQUE, N.M. – A Lego convention is set to delight fans in Albuquerque this weekend with creative displays and ...