Round diamonds account for 65% of engagement ring sales in 2025. Oval cuts take second place at 15%. Princess cuts hold 8% of the market. These numbers tell part of the story. The shape you choose ...

While the classic Round Brilliant continues to reign supreme as the most sought-after diamond shape for engagement rings nationwide, shifting tastes are giving rise to new favorites. Across the U.S., ...

While the classic Round Brilliant continues to reign supreme as the most sought-after diamond shape for engagement rings nationwide, shifting tastes are giving rise to new favorites. Across the U.S., ...