Digital customer interactions surged from 25% to 65% in three years, making an omnichannel strategy essential for businesses. Ecommerce continues to outpace brick-and-mortar growth, with a projected 7 ...

Embracing an omnichannel approach is essential in modern-day marketing, for any business. But what exactly does it entail? Omnichannel marketing is a comprehensive approach that integrates all ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Despite an improving economy and record-setting consumer ...

The strategic effort paid off: Within seven minutes of launch, POV Beauty pulled in $1 million in sales. Related: I’ve Helped ...

The need for smart marketing strategies has never been more pressing. Businesses seeking sustained growth turn to modern tactics that resonate with their target audience and effectively convert ...

AI is the lever in healthcare marketing priorities as CMOs at Kaiser Permanente and CommonSpirit focus on digital and ...

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably ...

The fintech industry continues to grow rapidly, outpacing many other sectors. For fintech companies, it is not just the product or story driving growth, but also how a company tells its story, which ...

Karrie is a thought leader in Digital Journal’s Insight Forum (become a member). We all know the look. It comes from an executive team that wants results immediately, and you haven’t even finished ...

Under Armour, which on Wednesday reported roughly flat revenue of $1.6 billion, lowered its outlook for fiscal 2024 as pressures in its wholesale channel worsened since last quarter. Wholesale was ...