As we move into a new year, it’s important to look at the current trends in online marketing and branding to see what’s working and what’s not. While many brands and businesses continue to focus their ...

Nostalgia marketing—referencing the past to spark positive emotions—can be a highly effective tactic. What makes it work so well? An infographic (below) from Spiralytics explores what gives nostalgia ...

Even with a tech-savvy marketing team, it can be easy to make some major missteps when technology is involved. One famous example involves a Volkswagen dealership in Illinois that erected a billboard ...

Which feelings and reactions do different colors tend to evoke with audiences? An infographic (below) from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...