Although marketing and product development are often segregated within a business, the two department stand to benefit by communicating and working together. The marketing department is simply more ...

For marketing departments, the pendulum seems to be swinging again, and this time in their favor. According to several recent studies, marketing’s role has been in steep decline at many companies. But ...

Businesses tend to be over-reliant on existing products, says David James, executive professor of marketing and growth management at Henley Management College. They worry about how to sell their ...

A company’s success hinges on cultivating a strong relationship between product and marketing. Each team may have its own specific goals, operations and priorities, but both want the same results: a ...

Ikea has tapped Linus Karlsson as chief creative officer (CCO), a newly formed position that spans design, product development and marketing and communications, according to a company announcement.

A product development strategy provides a framework for creating new products or improving the performance, cost or quality of existing products. The strategy helps a company achieve business goals, ...

Agile transformations promise faster, more customer-centric organizations, but they typically begin in IT or product teams—far from the brand, messaging, and experiences that shape customer perception ...

It is said a good product will sell itself, but in an oversaturated and highly competitive market, that’s unlikely. Quality is not enough to ensure a product finds a loyal customer base; in the end, ...

Ikea has tapped Linus Karlsson as chief creative officer (CCO), a newly formed position that spans design, product development and marketing and communications, according to a company announcement.

Publisher, Strategic Media: Gregory D. Hamilton, (212) 904-3259; e-mail: [email protected] Publisher, AviationNow.com and Director, Strategic Development and ...

Publisher, Strategic Media: Gregory D. Hamilton, (212) 904-3259; e-mail: [email protected] Publisher, Aviation Week Business Intelligence Services: Mark A. Lipowicz, (212) 904-4626; e-mail: [email ...