The Desk on MSN
Barb to start measuring YouTube viewership on TVs
Barb Audiences, the British equivalent of Nielsen Media Group, says it will work with Kantar Media to begin measuring ...
YouTube and connected TV are hot media channels, but they’re also among the ad market’s most impenetrable black boxes. Making matters more complicated for marketers is that viewers are increasingly ...
Commercial TV body Thinkbox criticised YouTube’s decision, calling the video platform out for lack of transparency.
Google has forced UK television audience measurement bodies Barb and Kantar Media to suspend a newly launched service that ...
Advertisers face growing opacity as YouTube claims TV dominance while withholding detailed content-level data.
The growth of video streaming of all types is now an impetus for Nielsen to add new measurement for YouTube and YouTube TV when it comes to the video-site advertising inventory on connected TV ...
iSpot’s integration with Google’s Ads Data Hub for Measurement Partners allows advertisers to quickly track incremental reach of ad campaigns When you purchase through links on our site, we may earn ...
After a 12-year interruption, the Streaming Media All-Stars returns in 2025 (big reveal: 31 March) to pay tribute to a carefully selected group of key technology innovators worldwide who are driving ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results