Welcome to “Unsung Heroes,” my column that asks beauty brands about their respective hero products—their bestsellers, and often a product that embodies the brand’s identity—but also dives a little ...

Minimalist beauty brands are having a moment, and for women who are constantly on the go, Merit Beauty is a game-changer. Founded by Katherine Power (also the brains behind Versed Skincare and Who ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. This pout product’s already got great word of mouth.

Two of the most effortless fashion and beauty brands have joined forces this summer for a limited-edition collaboration. The clean-makeup brand Merit catapulted into the beauty landscape when we were ...

In the Before Times, my makeup routine could be described as "minimal at best." Before heading to work (or anywhere, for that matter), I'd dab on a touch of concealer, a wash of bronzer, two coats of ...

LONDON — The minimalist beauty brand Merit was always bound to end up in France since its inception in 2021, but like its products, it’s been taking its time and laying low. This week the brand will ...

Our latest beauty crush? It’s got to be Merit – the American brand doing makeup minimalism like no other. Launched in the UK in 2023, it’s quickly become a favourite among industry insiders and GH ...