Rather than delivering fully seamless experiences in the age of agentic AI, should brands be adding some useful friction to ...

Friction is the resistance to motion of one surface or object moving relative to another. The frictional relationship between two objects has beneficial effects: when you strike a match, friction ...

Scientists have made an insight into superlubricity, where surfaces experience extremely low levels of friction. This could benefit future technologies by reducing energy lost to friction by moving ...

Friction is an intrinsic physical phenomenon to curling. Without it, objects in motion would move endlessly, without slowing down. This would cause many safety-related problems: Cars or trains could ...