Developing a strategy to increase sales and profits is an important task for business owners. There are many avenues to take to succeed in the quick-service, or fast-food, industry. One strategy is to ...

In recent years, financial institutions have increasingly adopted multi-brand strategies to diversify their offerings, capture new market segments and enhance customer loyalty. Based on my experience ...

Darden is failing to adapt to increasing the average guest check to overcome decreased traffic. Darden is a company that owns and operates over 2,000 restaurants in the US and Canada, with a mix of ...

Hospitality is moving past the old playbook of fixed brand formats, as travelers mix work, leisure, and longer stays. The Ascott Limited is betting on a more fluid future of lodging with a strategy ...

Sahil Gandhi, brand strategist and co-founder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Ask someone about their brand, and they’ll likely point to a ...

Ixigo's got it figured out: Why go superapp when you have loyal users? Ixigo's multi-brand, multi-app strategy meets all travel needs and makes cross-selling easy. No one-size-fits-all solution needed ...