Protein is a dirty aisle. Many powders carry toxic baggage and can do more harm than good. Veracity is raising the standard ...

You’ve just crushed your workout. Sweaty and satisfied, you reach for that convenient protein shake you’ve been told will help build muscle and speed recovery. The label promises lean muscle, fast ...

UK-based protein bar brand, Trek, has unveiled a new range of high-protein low-sugar bars, marking a new development in the sports nutrition sector. This launch aims to address the growing consumer ...

It’s been nearly 40 years since PowerBar, the OG of modern energy bars, first came on the market. But with the bars’ waxy, gummy texture and questionable flavor, they were ultimately more a ...

We speak to a few homegrown brands that have galvanised the protein-rich-gourmet-snack cult in India, and how they continue ...

So here is one of the most debatable topics amongst all fitness enthusiasts and nutritionists worldwide. When it comes to meeting your daily protein requirements, both eating protein-rich foods and ...

Ever since my days as a collegiate athlete, I’ve been drinking premade protein shakes. I treat them as a form of on-the-go ...

A balanced, muscle-friendly recipe that supports clean eating, meal prep, and all-day energy without sacrificing flavor.