In case you’ve missed it, the Norton brand is gearing up for yet another revival effort (‘resurgence’) following an acquisition by India’s TVS Motors. For even though the legacy British marque managed ...

Strategic resurgence spearheaded by four all-new Manx and Atlas models Dynamic new logo, faithful to Norton’s past, embodies this seismic transformation Rebirth underpinned by significant capital ...

The Norton Atlas is a middle-weight adventure motorcycle which will compete against rivals like the Kawasaki Versys 650.

Norton Motorcycles has big plans for US sales and quality bikes. The company has been through a lot since its founding in 1898, but anyone who remembers great motorcycles like the Commando 850 has ...

The upcoming Norton Atlas GT has been spotted testing in India, offering the clearest look yet at the road-focused version of Norton’s new 585cc adventure platform.

Norton’s working on a fleet of “Super Premium” bikes and we could see the results by 2026. Back on the fourth of this month, we released evidence that Norton was working on a new range of bikes. The ...

TVS Motor Company is bringing the iconic British brand Norton Motorcycles to India by the end of 2025, marking a major step in its mission to revive and globalize the legendary marque. Norton, a name ...