From cult classics to newer launches, these are the Olaplex products that truly deliver on shine, strength and long-term ...

After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex ...

Treating damaged curly hair is rarely straightforward; many bond-building formulas rely on strengthening mechanisms that can ...

Dozens of women have banded together to sue Olaplex over its popular hair care products widely sold at salons and in stores. While Olaplex products are meant to strengthen and protect hair, nearly 30 ...

Every hair type and texture can benefit from products that improve hair’s resiliency from the inside out. The patented bond-repairing technology in the Olaplex system can minimize breakage, reduce ...

Olaplex is facing a lawsuit from users claiming the products made their hair fall out. But the hair care brand faces challenges growing its business, analysts say. From fending off rivals to expanding ...

The brand’s new washday duo claims to define curls and reduce frizz—so we put it to the test.

Olaplex's CEO defended the company's products Thursday as the company faces a lawsuit. JuE Wong said that Olaplex's hair care products are "safe and effective" in a LinkedIn post. The company is ...

Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair.

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