Pritzker Private Capital (“PPC” or “the firm”), a leader in family direct investing, today announced that it has expanded the PPC Executive Council with the addition of several experienced executive ...

Veteran Google Executive to Provide Technology and Commercial Expertise Across PPC’s Family of CompaniesCHICAGO--(BUSINESS ...

There’s no universal “cheap” or “expensive” option. What matters is that you align expectations with investment. What also matters is that you set reasonable expectations for your vendor and the ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

AdTunez audit reports help marketers translate complex ad data into clear insights for faster decision-making and stakeholder communication. Adtunez is a PPC software designed to assist PPC executives ...

Paid search accounts can go sideways without regular monitoring. Here's a simplified PPC checklist for successful campaign management. The post PPC management checklist: Daily, weekly and monthly ...

Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that leave PPC management? Staying ...