What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase. Feeling déjà vu?

Search advertising costs climbed 13% year-over-year, but better conversion rates (+7%) are helping offset the pain for most businesses. Google Ads costs surged across nearly every industry in 2025, ...

Mobile devices drive the most traffic, but more conversions happen on desktop. Pages written at a 5th-7th-grade reading level get better results. Email delivers the highest conversion rate of all ...