Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...
What Is The CAC Payback Period? The PAYBACK period for customer acquisition costs (CAC) means the time taken by a company to recover the expenses incurred to acquire or onboard new customers. The CAC ...
Daniel Jassy, CFA, is an Investopedia Academy instructor and the founder of SPYderCRusher Research. He contributes to Excel and Algorithmic Trading. Suzanne is a content marketer, writer, and ...
You know you’re supposed to “watch CAC.” An investor asked about it last pitch. Your dashboard shows numbers moving, but you’re not sure what actually matters. Is a $2,000 CAC good or terrible? Does ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results