Brand and performance marketing objectives are often treated as competing priorities. Brand builds long-term awareness, ...

Many marketers mistakenly see brand and performance marketing as separate, even opposing forces. Historically, brand marketing is associated with long-term value and awareness, while performance ...

NEW YORK, Aug. 15, 2024 /PRNewswire/ -- Rakuten Advertising, the leading global affiliate marketing network, today announced that it has won the "Best Performance Marketing Solution" award in the ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. To designate certain strategies and tactics as driving performance implies that other ...

At this year’s Advertising Week New York, one of the most important discussions revolved around the delicate balance between brand and performance marketing. As marketers, we’ve become increasingly ...

As the marketing landscape continues to evolve, so too does the way in which its performance is measured. This is especially true in performance marketing, where data, insights and analytics are ...

Taboola has announced a strategic shift from its legacy of native advertising to a new performance-focused technology platform named Realize, which targets advertisers seeking scalable performance ...

Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...

Edward Fuller, CEO of Media Bodies, data-led influencer and Podcast marketing expert, explains why Podcast advertising presents a valuable opportunity to balance performance and influential creatives ...