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Lego Unveils Smart Play

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 · 14h · on MSN
“Everything we have done still is part of the system” — Lego's chief product officer on how smart bricks are expanding, not replacing physical play
The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play system. That’s intentional. Rather than introducing a new screen or a closed ecosystem, Smart Play keeps the focus on hands-on building and tangible play – the core of what Lego has always been.

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