How a niche tour-only prototype became the most interesting and, arguably, most influential golf ball of the last decade, the ...

The Pro V1x Left Dash was originally thought of as a niche option, one of Titleist’s Custom Performance Options (CPOs) designed for only a small percentage of players. But after winning the 2019 U.S.

For the first time in six years, Titleist has updated the Pro V1x Left Dash golf ball, with the new version making its competitive debut this week at the Procore Championship at Silverado Resort in ...

It’s a feeling all too many of us have encountered on the golf course; Nico Echavarria was running out of golf balls. Luckily for Echavarria, who earned his debut PGA Tour win at the Puerto Rico Open ...

Ever since the debut of the original Pro V1 at the Invensys Classic in October 2000, Titleist has traditionally used the Las Vegas stop on the PGA Tour to reveal its latest iteration of the ...

Looking to learn what you need to know about the latest new products from Titleist? These handy thumbnails will keep you up to date on the company's new releases across all club and ball catetgories.

What You Need to Know: The new Titleist Pro V1 and Pro V1x both feature a faster high-gradient core, reformulated to maintain low long-game spin, increase ball speed and add spin on shots into and ...

Sami Valimaki has undergone a season of change when it comes to his equipment, and all that tinkering culminated in his first PGA Tour win at the RSM Classic on Sunday. After becoming a gear free ...

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Justin Thomas’ week at The Riviera Country Club is off to a good start. He made a hole-in-one during Wednesday’s pro-am on the famed 16th, a short one-shotter that’s heavily defended by bunkers.