Transparency, literal transparency, plays a surprisingly large role in how trustworthy a product feels. Research compiled by ...

In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

In case you missed it, 89% of consumers more likely to buy products from Amazon than other e-commerce sites. This means that brands need to find new ways to connect with customers who prefer to shop ...

Every year, 95 percent of new products fail. The reason is simple: Most customers don’t have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so ...

Customers are increasingly aware of the products they buy, and the materials used in their packaging. A recent study indicated that more than 80% of shoppers are concerned about plastic and packaging ...

Growing demand for online groceries, home deliveries and pharmaceuticals is driving the need for sustainable cold-chain ...

Product packaging is often overlooked as something unimportant. However, like an extension of the product itself, it can attract customers as well as build the brand's reputation. But the look of the ...

The EU's 12 August 2026 ban on intentionally added PFAS in food-contact packaging marks a major regulatory shift for the packaging industry.

From Issue Five of Gear Patrol Magazine. Discounted domestic shipping + 15% off in the GP store for new subscribers. Gear Patrol’s Senior Art Director, Andrew Haynes, is an expert in product packaging ...