As promotional products evolve into long-term brand assets, new trends are shaping merchandise decisions for brands in ...

Promotional products are a way for companies to generate higher sales, increase employee morale and gain greater public awareness. However, the market is littered with various promotional products, ...

Promotional products are among the most cost-effective, highly visible and naturally tangible forms of marketing and advertising in existence. Advertiser recall of branding displayed on these products ...

Editor's Note: This article was written for Promo Impressions. For more content on promotional products decoration, be sure to subscribe to the biweekly newsletter at PromoImpressions.com. Sometimes, ...

Why? Because swag (short for “stuff we all get”) implies a throwaway item with no strategy behind it. And in 2025, that mindset is costing businesses real opportunities. My company is a promotional ...

When organizations seek to improve brand visibility, choosing the right promotional products can significantly impact their success. Promotional items must not only attract attention but also resonate ...

Uncover the charm of practical winter giveaway products over luxury selections. Find out what makes them a preferred choice ...

Promotional pricing is usually a short-term approach for companies, though some retailers use recurring promotional pricing as a way to maintain ongoing purchases from budget-conscious buyers.

For questions about branded merchandise, including vendors, guidelines and more, please contact Chloe Milbrand at cmilbran@buffalo.edu. Sometimes known as promo gifts, giveaways or “swag,” promotional ...

Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people ...

We've all been there: You attend a trade show, engage in networking and depart with a collection of promotional products, or as they're often jokingly called, corporate SWAG (stuff we all get).

Many businesses many not realize that promotional products can really help with the branding of your company and can be a great complement to your Many businesses many not realize that promotional ...