With many mobile users hardly functioning without peeking at their phones every few minutes, businesses have realized that one of the best ways to reach an engaged consumer is on their mobile device, ...

Editor's note: The following is a guest post from Melinda Krueger, Salesforce's associate principal of strategic services. How are retailers employing digital messaging like email, push and SMS? For ...

Twilio today announced the launch of a new API that allows developers to orchestrate the push notifications, text messages and chats they want to send to their users. While Twilio previously offered ...

Push services represent $10 billion opportunity for telcos Works off operator app on all standard smartphones High value click through charged as extra Openmind Networks says it’s unearthed a ...

As brands continue to drive more of their marketing budgets into mobile app strategies, they enter a unique channel that comes with its own set of challenges. While apps dominate consumers’ mobile ...

Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

India’s push SMS industry is facing a challenge with operators Airtel and Tata Indicom increasing the interconnect charges applicable on application to person (A2P) SMSs on each other’s network. A2P ...

Our recent research study, the 2016 State of the Connected Customer, found that 75 percent of consumers expect a consistent experience across channels and 73 percent said they are somewhat or ...

After MyToday, SMS GupShup and the recent launch of Google’s SMS services, more and more companies appear to be entering this space. Two other companies – MIH India (Ibibo) and ValueFirst have also ...

SMS seems so last decade, but often the simplest technologies provide the easiest solutions. Amdocs has partnered with Norwegian SMS payments outfit Strex to promote this technology and see the rise ...