Used creatively, this technology can expand the ways you reach customers. Many, or all, of the products featured on this page are from our advertising partners who compensate us when you take certain ...

Adidas’ Rockport.com recently ran a live promotion in New York that used mobile bar codes to let consumers buy shoes via their handsets. The Rockport event took place on April 5 and used a live ...

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.

Pepsi wants people to feel better about giving cash as a holiday gift, introducing a digital scratch-off promotion in which QR codes can be scanned to win money that can be gifted to others or the ...

While they may not be the all-in-one solution some had envisioned, QR codes are still very popular. It’s easy to understand why, too — just point your camera or scanner at a QR code, and you’re ...