You built your SaaS product and found market fit. You track MRR and customer retention closely. However, founders often ...

Retention isn’t a silver bullet, but in SaaS, it’s the closest thing to it. High retention indicates strong product-market fit. It is proof that you are solving a real problem and are adding value to ...

Loyal customers are a beautiful thing. As they grow to trust your brand, they’ll buy more, and more expensive, products over time. This enduring loyalty positively impacts your customer retention rate ...

Marines in the final scout sniper course breathe in tear gas during a training event at Camp Lejeune, North Carolina, Dec. 13, 2023. (Lance Cpl. Zachary Candiani/Marine Corps) When it comes to ...