In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

It’s become increasingly difficult to ignore the impact waste and carbon emissions are having on the climate, from changing weather patterns to rising sea levels. While many countries across the globe ...

When Procter & Gamble combined a detergent, stain remover and brightener in one, it created quite a stir in the laundry detergent industry. In fact, the Tide Pods, launched in February of 2012, ...

Safe and high-quality food is crucial to both consumers and the food industry. Despite the measures taken to ensure food safety, contamination can still occur. In this article, we will explore the ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...