Picture this: You just received two emails. One is from Elon Musk, and the other one is from John Doe at a company you barely know. Which email are you more likely to open? I would guess you’ll go for ...

Recipients are becoming increasingly skeptical when deciding whether to read cold emails. Many of the tactics that worked well at the beginning of this year are no longer performing at the same level, ...

The cold call is dead, at least for smartphones. But the phone conversation itself hasn’t lost its value; only the path to it has changed. Apple and Google have now both introduced technology that ...

A call to action (CTA) is what you would like your cold email recipient to do next. Your email recipients need guidance. The value propositions in your email may be supported by a memorable brand ...