Salesforce on Wednesday is rolling out a series of AI-driven enhancements to the Marketing Cloud, largely centered around improving personalized messaging and engaging with customers in real-time. A ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

In "Personalized: Customer Strategy in the Age of AI," Mark Abraham and David Edelman emphasize that in today’s hyper-competitive landscape, delivering a seamless, tailored customer experience is ...

Salesforce this week announced new Marketing Cloud features designed to help companies build deeper relationships with their customers. Following on the heels of Service Cloud updates, the ...

Salesforce has unveiled what it calls a marketing Effectiveness Bundle to help brands consolidate personalization tools in a single platform. The goal is to help marketers “meet customers’ ...

Analysts and industry observers share their insights on what the most recent Salesforce-Evergage acquisition means to the market. Salesforce acquired Evergage to fill gaps in its marketing cloud ...

Salesforce took its Dreamforce event on the road, landing at New York City’s Javits Center Dec. 14. The keynotes, presentations and breakout sessions covered a wide range of solutions and success ...

Salesforce Personalization, leveraging FedRAMP High authorized components, offers unparalleled capabilities to support these ...

Salesforce on Tuesday is launching an expanded version of AppExchange, adding new tools and partnerships that customers can find on the enterprise marketplace. They're also adding intelligent search ...