Young rascals approach me all the time. Some just want to laugh at my trainers or yawn exaggeratedly at my talk of Sega Megadrives and a time when Jim Robinson was everyone’s favourite TV dad. But ...

Powerful copywriting is based on persuasive copy. If you want to increase your readership, and implicitly your conversion rate, you need sticky ideas and a unique way of rendering them. Sticky ideas ...

Opinions expressed by Entrepreneur contributors are their own. This article has been excerpted from Kick-Ass Copywriting in 10 Easy Steps by Susan Gunelius, available from Entrepreneur Press. The ...

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