Researchers from Texas Christian University, University of Illinois Urbana-Champaign, and University of Georgia published a new Journal of Marketing article that examines the consumer trend towards ...

(THE CONVERSATION) — For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers.

Packaging is more than a simple container; it’s a powerful brand tool that speaks to consumers before they ever lift the lid. In an era where attention is fleeting and shelf-space is limited, ...

In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a strategic tool for branding, storytelling, and creating emotional connections ...

Virtually all brands face the threats of counterfeiting and gray market trading. And no industry feels the pain more than pharma. The personal and public health concerns are huge, as is the economic ...

JINHUA CITY, ZHEJIANG PROVINCE, CHINA, January 16, 2026 /EINPresswire.com/ -- In the global foodservice and retail ...

Almost 30,000 new products are launched yearly, but 70 to 80 percent of these offerings fall flat. Your business can beat the odds by paying attention to your product packaging. Packaging can be as ...

The pandemic has challenged the consumer industry in unprecedented ways and for consumer brands, it has made two problems particularly acute: First, the need to connect more directly with consumers ...

Lan Anh Nu Ton does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...