Storytelling is one of the oldest ways humans have built community and understanding. From ancient fireside tales to modern therapy sessions, stories connect people across time and emotion. They help ...

Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. No one loves annual performance reviews. While they are ...

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...

The marketing world cannot seem to stop talking about storytelling. Agencies tout it, keynote speakers preach it, and case studies hold it up as the secret to loyalty and growth. The narrative goes ...