The most consequential number in sales is 40, as it’s crucial for capturing the immense impact and importance of prospecting: 40% of salespeople agree that prospecting is the most challenging part of ...

In the realm of sales, prospecting isn’t just a task—it’s a mindset, a behavior ingrained in the DNA of every successful sales professional. After all, prospecting serves as the lifeblood, fueling the ...

To play off the well-known and oft-repeated first sentence from Jane Austen’s novel Pride and Prejudice: “It is a truth universally acknowledged, that any company in possession of goods or services, ...

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now grappling with two additional factors impacting their go-to-market strategies ...

I know that sounds ridiculously obvious. And simple. Well, it’s not that simple. Every prospect’s situation is unique and an agent’s ability to bob and weave through a wide range of objections and ...