There’s always so much talk about the festivities and joy when the holy month of Ramazan comes along, and this year we’re sure it’s going to be the same. However, along with enjoying all the fervour ...

The detergent category communication has undergone a huge shift in the last couple of years. In a category where dirt and stains have always been portrayed as undesirable, Surf Excel’s ‘Daag Ache Hain ...

Fortunately, Surf Excel understands the importance of consistent and persistent messaging across multiple platforms. You may have appreciated the #EkNekiRozana TVC the first time you came across it, ...

A change in the pricing strategy for Hindustan Lever Ltd’s (HLL) Surf Excel brand, which dominates the Rs 5,000 crore detergent powder market, seems to be on the cards. The FMCG major on Thursday ...

Surf Excel, a brand synonymous with tough stain removal, unveiled its groundbreaking platform, Excel Champs, at a high-profile event held at The Westin Dhaka. This initiative aims to nurture holistic ...

As the vibrant festival of Holi began, with colours and water guns being sprayed in the air, an important message started making waves on social media—urging people to celebrate responsibly by keeping ...

To take forward its 'Daag Acche Hain' brand proposition, Hindustan Unilever has rolled out an ad campaign for Surf Excel. Created by Lowe, the campaign addresses the values a child can demonstrate, in ...

March 8 : One of the most joyous and biggest Indian festival Holi has taken a vibrant and beautiful shape in the hands of the Surf Excel ad. In February, they released a lovely video of children ...

A barrage of invective-laced tweets that targeted Hindustan Unilever Ltd for its Holi-themed Surf Excel detergent ad has found an unlikely target — the Microsoft Excel spreadsheet mobile app. The bulk ...

This is a story of the rarest of the rare unicorn, the one that has generated more than a billion dollars in actual sales, not mere valuations. In other words, it’s a unicorn that enjoys its consumers ...