J&J kicked off the new year with a bang, shelling out more than $78 million to air eight TV ads for Tremfya throughout ...
Instagram owner Meta Platforms Inc. has paid for thousands of television commercials to promote its safety work with teens ahead of a landmark jury trial that will examine whether the company ...
Even as President Donald Trump directed the FDA in early September to begin cracking down on direct-to-consumer pharmaceutical advertising, spending on TV drug ads still ratcheted up compared to the ...
Tatari, the leading convergent TV advertising platform, today announced that four of its clients, Ro, Manscaped, Tecovas, and Life360, will advertise during Super Bowl LX. Bringing four advertisers to ...
This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Football fans watching TV For decades, television advertising has been a game of creativity ...
The deployment makes it possible for advertisers to execute video ad campaigns in a CTV-like manner using traditional TV ad inventory, the two companies said. When you purchase through links on our ...
Oct. 4, 2025 / PRZen / HOUSTON — Are TV commercials a smart return on investment in 2025? The advertising landscape in 2025 is more complex than ever, with businesses weighing the benefits of ...
Scientific's 2026 State of Performance TV Report finds the category now leads media investment, ties social as the most effective channel, and drives both revenue and brand growth ...
With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions about whether it is “bringing an abacus to an AI fight.” Pacing the stage at ...
YouTube is close to reaching a tipping point in TV advertising. Google has been coveting lucrative TV ad budgets for more than a decade. But despite stats showing that an increasing amount of YouTube ...
Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But there’s value – and real payoff – in influencing that intent before the search even ...