NEW YORK — Trade promotions are a core part of doing business for consumer packaged goods (CPG) companies, but is the allocation of funds equal to the payoff? A recent conference call hosted by Wells ...

As the U.S. economy continues to improve, consumer confidence has been on the rise, which would typically indicate growth for consumer packaged goods (CPG) manufacturers as well. However, according to ...

The Consumer Goods industry ( CPG) is both diverse and complex, making profitable trade promotion optimization a herculean task for CPG companies. The 5Ps of marketing involved in the CPG industry are ...

NEW YORK, Sept. 18, 2024 /PRNewswire/ -- PSignite, a leading provider of innovative software solutions, is proud to announce the release of CPGvision v5, the latest version of its powerful platform ...

Technology has been advantageous to organizations in many ways, but few compare to the transformative power that data presents. Big data that allows businesses to turn numbers into actionable insights ...

Businesses typically use consumer sales promotions as an incentive for consumers to purchase a particular product or service or to strengthen brand awareness. Consumer sales promotions may involve ...