‘How Design Makes Us Think’ looks at the sociological, psychological, and historical reasons that some visual cues resonate so powerfully. All design in any media is created to engage the viewer.

When someone visits your website, they don't care much about the graphics, they just go through the textual content. This is because, texts are the major sources of information. So while creating a ...

Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...

This advanced class deals with virtually all aspects of typography. Typographic applications encompass historic and contemporary viewpoints. Course projects involve the effective use of type and ...

This course is an introduction to the study of both letterform and type as important elements of design, focusing on the relationship between typography and space as a powerful tool for the ...