Add Yahoo as a preferred source to see more of our stories on Google. In recent weeks, the concept of “underconsumption core” has gone viral on TikTok — the land of influencers, shopping hauls and ...

"Love this message, also fall in love with what you already own." ...

In one of Julie George’s most popular TikTok videos from this past summer, she highlights some of the quality items she owns and cherishes — a few nice pieces of jewelry, a single pair of Ray-Bans, a ...

The trend of “underconsumption core” romanticizes buying and using only what you need. Yes, being normal is now trending. Experts say it’s a response to a period of economic hardship. By Remy Tumin ...

Americans fed up with the shop-‘til-you-drop mentality are trying to make living with less trendy. Influencers on social media often peddle lifestyles or products to followers, urging them to buy new ...

From underconsumption and de-influencing to work-life balance and the novelty of no-tech, Gen Z will upend the status quo. In the late 19th century, before the invention of cinema and radio, every ...

Despite having billions to their name, some of the wealthiest people on the planet don’t splurge on the material items that others shoppers might be tempted by. While their friends might enjoy eating ...

Thrifted table lamps. A battered water bottle from college. A winter coat that re-emerges every season. If there’s a trend that sums up America’s rising malaise with high inflation and a persistent ...

Thrifted table lamps. A battered water bottle from college. A winter coat that re-emerges every season. It's hard to pinpoint exactly when so many people became obsessed with buying and using less but ...

In recent weeks, the concept of “underconsumption core” has gone viral on TikTok — the land of influencers, shopping hauls and short-lived fads. It echoes an earlier trend in which users discouraged ...