During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs and ...

Artificial intelligence startup Anthropic PBC says it has come up with a way to get a better understanding of the behavior of the neural networks that power its AI algorithms. Because neural networks ...

It is time for animal behavior to become its own academic discipline. The Animal Behavior Society argues that animal behavior ...

Understanding, predicting, and changing behavior is the holy grail of managers, politicians, and academics alike. I sat down with eminent social psychologist Prof Saadi Lahlou of the London School of ...

Psychologists use the term behavior all the time and more than one current textbook defines psychology as the science of behavior. Yet there is enormous and ongoing confusion regarding what, exactly, ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Forbes contributors publish independent expert analyses and insights. Theodore McDarrah writes about practical philosophy for leaders. ELIZABETH CITY, NORTH CAROLINA - APRIL 28: Law enforcement ...

Thousands of starlings move together to form a cloud-like murmuration. New work from UC Davis and Hokkaido University shows how this kind of collective behavior can be understood based on interactions ...

Cat kneading, often referred to as “making biscuits,” is a fascinating behavior that has puzzled and delighted pet owners alike. This peculiar act involves cats rhythmically pushing their paws in and ...

Rubber-like materials can exhibit both spring-like and flow-like behaviors simultaneously, which contributes to their exceptional damping abilities. To understand the dynamic viscoelasticity of these ...